Microsoft's introduction of its new Bing search engine will change the way we all approach SEO. With Bing, you neither do you have to submit your site to search engines nor get links from various sources just to be indexed on search engines.
With the release of Bing, the first thing that online marketers want to find out is how to get their websites to the top of the results page of the search engine. The following are some SEO tips for Bing which will be able to help marketers gain awareness.
Firstly, to make sure your website appears at the top of Bing, you have to make sure that you have a title that is related to the subject at hand. On top of that, you must also link out. Many marketers do not practice linking out because of the fear that their page rank will be lowered, especially on Google.
Secondly, try to add more text in your web page. In most search engines, the amount of text on the page usually does not really play a significant role. However, Bing prefers pages with a minimum of 350 words.
Thirdly, because Bing appears to put a lot of emphasis into how long ago the domain was registered. Therefore, this means that you may want to purchase older domains if you want to get on a good ranking in Bing.
Fourthly, you should try using only well-formed HTML codes in web pages. Always make sure to close all the paired tags and should see that all links open the correct webpage. To get more information on validating your HTML code, you can either refer to the HTTP Conditional Get Test Tool or HTTP Compression or W3C Markup Validation Service. If your website happens to contain a broken link then MSNBot will not be able to index your website effectively. This results in preventing people from reaching all of your web pages. To get more information on finding the broken links on your website, you can see the Help topic for the Webmaster Center's Crawl Issues tool.
Fifth, if you have moved a web page, you must also set up the web page's original URL so that it can redirect people to the new web page. On top of that, it would be good to indicate whether the move will be permanent or temporary.
Sixthly, you need to ensure that MSN Bot is allowed to crawl your website and is not on your list of web crawlers that are banned from indexing your website. For more information on this, you can see Control which shows which web pages on your website are indexed.
Point seven; you should use a Robots.txt file or tags to manage how MSN Bot and other web crawlers index your website. You can use the Robots.txt file to avoid web crawlers from crawling specific files and folders.
Lastly, keep all URLs static and simple. URLs that are complicated or those that change frequently are difficult to index as link destinations. In addition, a URL that does not change is more convenient for people to remember and bookmark. This makes your web page a more likely link destination from other websites.
You should watch for malicious software. Watch out for the links to web pages on your website that lead to malware on third-party websites or contains malicious content, such as a maliciously corrupted document or image file, or a harmful JavaScript or ActiveX control, will be disabled and highlighted as Malware in Bing results web pages.
In the end, it is very important to get more links to your site in terms of quantity as well as quality and to make sure that your website's content matches that with your keywords. Doing a keyword research is very important to your website. I have purchased a tool that has helped me in doing the research, and written keyword research pro review.
